Phase 1: Theme mapping: 2005-2015

Research question: What transformations have characterized audiences and their analysis in the last, transformative, decade? 

6 research clusters –

◦Methods and Methodologies

◦Text-centric Audience Research

◦Audience Experiences

◦Participations and Publics

◦Invisible Audiences

◦Design, Interfaces and Platforms.

◦Qualitative, systematic, keyword based literature searches

◦Shared database

◦Common set of criteria about questions, methods, findings

◦Accommodation of field specific differences across clusters

◦Analysis of emerging themes

 Phase 1 Outputs: 13 journal articles, Participations 13 (1)


Phase 2: Foresight Analysis: Audiences 2030

Research question: How can these transformations help us build a future agenda for audience analysis, a decade and a half from now?

Three principles guide our 3 methods for our foresight exercise.

First CEDAR will base its vision of the future on the analysis and understanding of current and historic trends and events in the field- this leads us to our trend-mapping exercise

Next CEDAR will take into account a variety of views from outside academia to develop these visions of the future. This leads us to a 14 country wide stakeholder consultation exercise that we have kicked off recently.

Finally, CEDAR will aim for a consistent description of possible future situations for audiences in 2030 and for each such situation CEDAR will produce an implication for both audiences and those who research them. These leads us to a scenario building exercise.

Phase 2 output: Das, R. & Ytre-Arne, B. Eds. (in prep). Audiences 2030: A foresight analysis.