Phase 1: Theme mapping: 2005-2015
Research question: What transformations have characterized audiences and their analysis in the last, transformative, decade?
6 research clusters –
◦Methods and Methodologies
◦Text-centric Audience Research
◦Participations and Publics
◦Design, Interfaces and Platforms.
◦Qualitative, systematic, keyword based literature searches
◦Common set of criteria about questions, methods, findings
◦Accommodation of field specific differences across clusters
◦Analysis of emerging themes
Phase 2: Foresight Analysis: Audiences 2030
Research question: How can these transformations help us build a future agenda for audience analysis, a decade and a half from now?
Three principles guided our 3 methods for our foresight exercise.
First CEDAR based its vision of the future on the analysis and understanding of current and historic trends and events in the field- this led us to our trend-mapping exercise.
Next CEDAR took into account a variety of views from outside academia to develop these visions of the future. This leads us to a 14 country wide stakeholder consultation exercise.
Finally, CEDAR aimed for a consistent description of possible future situations for audiences in 2030 and this led us to a scenario building exercise.
Key Phase 2 output: Das, R. & Ytre-Arne, B. Eds. (2018; under contract). The future of audiences: A foresight analysis. Palgrave Macmillan.