Phase 1: Theme mapping: 2005-2015

Research question: What transformations have characterized audiences and their analysis in the last, transformative, decade? 

6 research clusters –

◦Methods and Methodologies

◦Text-centric Audience Research

◦Audience Experiences

◦Participations and Publics

◦Invisible Audiences

◦Design, Interfaces and Platforms.

◦Qualitative, systematic, keyword based literature searches

◦Shared database

◦Common set of criteria about questions, methods, findings

◦Accommodation of field specific differences across clusters

◦Analysis of emerging themes

 Phase 1 Outputs: 13 journal articles, Participations 13 (1)


Phase 2: Foresight Analysis: Audiences 2030

Research question: How can these transformations help us build a future agenda for audience analysis, a decade and a half from now?

Three principles guided our 3 methods for our foresight exercise.

First CEDAR based its vision of the future on the analysis and understanding of current and historic trends and events in the field- this led us to our trend-mapping exercise.

Next CEDAR took into account a variety of views from outside academia to develop these visions of the future. This leads us to a 14 country wide stakeholder consultation exercise.

Finally, CEDAR aimed for a consistent description of possible future situations for audiences in 2030 and this led us to a scenario building exercise.

Key Phase 2 output: Das, R. & Ytre-Arne, B. Eds. (2018; under contract). The future of audiences: A foresight analysis. Palgrave Macmillan.